Ride Insurance
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Ola users come to the app with one motive - booking a ride.
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It gets tricky when we'd like to promote the purchase of add-ons during the booking flow. UX copy needs to weave in the upselling within the core booking flow of the app.
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What begins as an upsell strip on the confirmation screen takes users to the rest of the purchase/subscription flow.
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Donations
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Ola kicked off its donations feature by promoting cancer aid.
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This feature helps Ola users contribute to a cause while taking rides on the app.
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Once again, users need to be educated about this feature from the core booking flow.
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Once they're on the landing page, the content helps them understand what the cause is, how to contribute and how their contribution helps.
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Branding - Taglines
When launching a product, a catchy tagline can go a long way in promoting it. A good tagline needs to have a good recall value. It must also have a strong association to the product and create a sense of curiosity. Here are two taglines I created that were heavily used everywhere in PR and promotional activities.
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